In Part VII of our impact study we discussed concerns of the cruise lines with regard to the ability of destinations to cope with passenger growth—which seems to have taken a life of its own, in fact for several years now. Of course, that’s positive news for Puerto Peñasco as we fit right into the growth trends: that is, new destinations, new larger ship handling capabilities and favorable economic conditions for the cruise lines to restock, refuel, and repair…
As cruise lines project into the future, a concern is that major routes like the Caribbean, the bread and butter for most of the large cruise companies, will not be able to keep up with market growth. In the past they had been concerned with the same issues as they related to the smaller “exotic” destinations…
In Part V of our impact study we discussed ways a destination like ours could duplicate the very effective methods cruise lines have been using for forty years that have led to their continuous growth. That is to ask questions and listen to the answers, then give them more than they asked for.
Before we delve too deeply into the marketing science of garnering the valuable information that reveals what would make a cruise passenger a potential vacationer to our little slice of paradise by the sea, let’s take a macro look at the complex considerations of cruise operators just to select ports of call and itineraries.
In Part IV of our Impact study, we defined some areas of infrastructure needed to accommodate the cruise passenger market that aren’t as obvious as those normally envisioned. We discussed how simple the formula is that cruise lines themselves have been using for 40 years that is credited as crucial to their phenomenal growth over that period. It has to do with spoiling (not just satisfying) the passenger. This simple philosophy…
Our long awaited cruise port construction is underway, which means the Proverbial Clock has started ticking on the time line for completing infrastructure required to handle the economic impact of what will amount to a burst, although a continuous one, a predictable one, of tourism from this uniquely distinct cruise segment.
“Sonoran Resorts are the only properties that could have brought me out of retirement. That’s because of their staying power, their reputation and their building standards,” says Brenda Sabo, a 13 year resident of Puerto Peñasco, “and with two major market changers now officially approved and funded for our little paradise [i.e. scheduled air service from Las Vegas and…
In a recent private meeting between Jim Ringquist, Director of Sales for the Sonoran Resorts Sales Group, this writer, and Gus Brown, Puerto Peñasco’s iconic, almost mysterious behind-the-scenes devoted doer, best known for jump starting the condominium building boom along Sandy Beach, but in recent years for his dedication to the undying dream of making Puerto Peñasco a Home Port for major cruise ships. Gus gave us a two and a half hour historical review of his Sandy Beach Master Plan, taking us from its conception through to the date of this writing.
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