¡Viva Mexico! The exclamation points represent arms thrust into the air in utter bewilderment. Our home port construction progress is facing yet another delay. This one even more bazaar than the rock quarry not producing the size stones needed as originally planned. This time, although, thankfully, just another delay is caused by a lack of […]
As cruise lines project into the future, a concern is that major routes like the Caribbean, the bread and butter for most of the large cruise companies, will not be able to keep up with market growth. In the past they had been concerned with the same issues as they related to the smaller “exotic” destinations…
In Part V of our impact study we discussed ways a destination like ours could duplicate the very effective methods cruise lines have been using for forty years that have led to their continuous growth. That is to ask questions and listen to the answers, then give them more than they asked for.
Before we delve too deeply into the marketing science of garnering the valuable information that reveals what would make a cruise passenger a potential vacationer to our little slice of paradise by the sea, let’s take a macro look at the complex considerations of cruise operators just to select ports of call and itineraries.
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