Sometimes so much is going on in our little slice of paradise by the sea that we can’t address the many short subjects with proper attention in our blog. To handle the hodgepodge of dangling subject matter, we invented the Potpourri Page to appear on our blog site and in Jim’s monthly newsletter to cover those short subjects that deserve updates, follow-ups and reminders and keep you out of trouble, make you 46% smarter, and 11% more likely to lead the conversation in a social gathering. Read on…
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In Part V of our impact study we discussed ways a destination like ours could duplicate the very effective methods cruise lines have been using for forty years that have led to their continuous growth. That is to ask questions and listen to the answers, then give them more than they asked for.
Before we delve too deeply into the marketing science of garnering the valuable information that reveals what would make a cruise passenger a potential vacationer to our little slice of paradise by the sea, let’s take a macro look at the complex considerations of cruise operators just to select ports of call and itineraries.
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