Dr. Jesús González-Gaytán came to Puerto Peñasco about seven years ago on a mission—to build a full service medical center that could handle the emerging medical tourism market in this booming resort destination. The spiraling momentum of investments and building in this heretofore undiscovered paradise seemed unstoppable. It may have survived any kind of economic down turn except for one that involved a bubble that burst world-wide , which is exactly what happened. But the Sandy Beach Medical Center was only part of the Doctor’s master plan for Puerto Peñasco. Dr. González had come to Rocky Point from one of the largest and most successful medical tourism health care organizations in the country, AMERIMED Hospitals. Dr. González could clearly see that the destiny of Puerto Peñasco is to become the throttle of tourism growth for the entire country as a dominant world class destination…
The largest, longest running (16 consecutive years)—and, arguably, the most fun—Día de la Santa Cruz celebration here in Puerto Peñasco is the one held on the next street north behind the Fifth Avenue shops, also known as the Cholla Mall shops, and other endearing names, called Barrio or Colonia Obrera. Their festivity attracts 300 to 500 attendees each of the two nights from all over the city because it’s so popular…