In Part II of our ongoing series about the impact our home port will have on Puerto Peñasco, we established how and why the cruise passenger market is such a different breed of tourist than all the other segments in the industry, and how the cruise industry benefits from knowing more detail about their passengers’ cruise experience than any other provider of tourist services in the industry.
To summarize the cruise passenger mindset from what the industry has learned and on which the industry stays über current: A spoiled passenger is a satisfied passenger, which makes for a repeat passenger. Simple enough, right? The simple answer is, yes, it is a simple formula.
Read More
If timing is everything, then Kip and Debbie Evans have it all with their new Rocky Point Wine Shoppe and Concierge with an outside entrance on the east side of the Sonoran Spa lobby.
They bring a very special expertise to our little slice of paradise by the sea: For the last 15 years they have served the private jet owners in Scottsdale Air Park with full catering and personal shopping needs. The fact that they regularly serve celebrities, high government officials and royalty from around the world, has given them the widest range of service and shopping experience as possible in the industry.
Read More
You’ve probably seen at least one API photo coverage of those recent rad rages called Color Runs (or Toma Color in Spanish) where hundreds of runners get doused in puffs of brightly colored, harmless, powder as they run or walk or dance past stations set up for that specific purpose, on their way through a 5k course. They are usually held to raise money for a charitable cause. Popular in the U.S. for the last couple of years, they’ve now extended to most of the world including Brazil, Mexico, Colombia, Puerto Rico and other countries.
Recently, a group of friends, all young business entrepreneurs here in Puerto Peñasco, put their altruistic heads together for a way to help expedite final stages of the DIF Hemodialysis Center project headed by First Lady Rafaela Félix de Figueroa. They wanted something fun that would appeal to all ages thus maximizing the potential number of participants in the event. They went with the Toma Color concept since it is catching on so fast throughout the Latin American countries. This creative group could not have made a better decision.
Read More
